The Military App is a mobile and web-app community platform for veterans, serving soldiers and their families that is strengthening connection, building support and driving in-person engagement. The Military App has been specifically designed for Unit and Regimental HQs and Associations, operating as a non MOD platform to transform the way they can communicate with, connect and support members across their entire Regimental / Corps Family.
Each Regiment or Military Unit has a primary group sending notifications to all members for updates and events. This model is showing a x20 higher engagement rate for Regimental groups compared to averages on Big Tech social media platforms. There is a pinboard to share photos, updates and digital Journals. Plus we will help your community create branded private groups to strengthen unit identity and build esprit de corps. Member’s identity shows their cap-badge as well as any number of affiliated or antecedent regiments / units, plus their service dates and postings, giving each member the option to search for and connect with comrades, past friends or those living locally.
The results of a repeated measures research survey conducted by the University of Bristol School of Psychological Science, showed clear evidence of improvement across five of the six indicators used to evaluate social connection, loneliness and wellbeing.
Although each member enters the platform through their Regimental or Unit space, they quickly have the option to connect and engage with people, events and groups across the entire Military App community, made up of thousands of members, hundreds of existing events and an extensive range of support:
We have 70+ of our own Walk+Talks and Coffee & Breakfast Clubs all across the UK & internationally; We have 10 professional career groups where members are offering peer support to veterans and service leavers, as well as a job board and advice group run by a leading ex-military employment expert; We have over twenty wellbeing and interest group covering Military History with Dan Snow to Mindfulness or Pilates instruction; Our What’s On events board hosts not only the community events but also hundreds of events happening all across the military and veteran community, from veterans’ hubs to career fairs…
When an organisation posts on big tech social media they have no way of knowing how many of their 'followers' will receive their post in their news feed. They have no way of knowing how many will ever see it and they have almost no control over the process of getting their important messages to their members. This model will not change as long as big tech is built on a commercial model of selling data. Total 'followers' numbers are also highly misleading when assessing an organisation's reach:
On average Regimental groups on social media have engagement rates of 1% of the follower base...
This means 1 in 100 is getting the message. For veteran charities this rate is much lower, typically between 1 in 200 to 1 in 2000. In a modern age where the military & veteran community is under enough pressure already, this communication model is unacceptable and it is time for leaders and decision makers to push for better and support digital platforms like the Military App that are designed to serve the community and its members, not a mis-aligned business model.
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